Strategies for Positioning Services in Competitive Markets Slide
February 17, 2009
Report of the Group of Gerbert in IT312D class…
Some Text of the File Below…
Managers - How they compete?
Primary Reasons
- On service
Secondary Reasons
- Value for Money
- Service Quality
- Our people
- Convenience
Positioning Strategy
- Creating and maintaining distinctive differences that will be noticed and valued by customers.
- Develop a long-term relationship
Successful Positioning
- Understanding target customers preferences
- Characteristics of their competitors offerings
Customers variation
- Needs
- Purchasing Behavior
- Consumption Patterns
- Too numerous and geographically widely spread
Extent of a company’s focus
- Market focus – extent to which a firm serves few or many markets
- Service focus – extent to which a firm offers few or many services.
the link appears to be corrupted, can you please mail me the presentation/report
Comment by Sarvesh — October 4, 2009 @ 12:35 am